Small & Medium Businesses

We work with variety of small and medium business in different industries. Our goal is to help you find a sweet spot to ensure that your target customers will seek and accept your product and services. We will help to come up with an innovative design to help your company differentiate better, to stand out across your competitors

Please see some of examples of different types of firms and businesses that we can help:

Customer Value Analysis

We will carefully analyze with you and your team

  • Your assets and capabilities
  • Your target segment (types of customers and partners), their motivations and drivers with respect to your products and services
  • What they are likely to value; what will make a difference, what's important for them
  • How your target customers will make their decisions whether to accept or reject your products or services
  • Potential reasons why your target customers would reject your product or services

Value Proposition Design

Based on the results of our analysis, we will help you define a value proposition to help

  • Differentiate your company against competitors
  • Achieve and maintain a strong acceptance rate

Business Design

We will work with you and your team to optimize the design of your business to optimally support your value proposition

  • What assets to develop or acquire
  • How to leverage the assets in the best possible way
  • How to structure your company
  • What processes to establish and how
  • How to market your products and services

Examples / Case Studies

Every company and every type of business is different. We're not aware of any one-size-fits-all type of model that will work well for each company. We leverage a robust methodology that will help find the right formula for your business, for your target market, for your unique assets and capabilities

See an example of case-study completed for a plumber or a plumbing company to get a better idea about our approach

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