Our Methodology

Our proprietary Innovation Analytics methodology incorporates best practices from numerous 'state of the art' approaches, such as Lean, Agile ManagementSense-and-Respond, Use Case Driven Approach, Design Thinking, Design Patterns, and many more. It was developed from the ground up and has been tested in multiple industries, and business areas. 

It includes step-by-step guidance, techniques and templates to enable and streamline analysis, development and effective collaboration on various components of the business design, business strategy, Go-To-Market strategy, business development strategy, value proposition design, product or service design to ensure success in the market place, as well as sustainable competitiveness in the respective industry. 

One of the key differences is that it includes a systematic, structured, and executable approach on how to perform each of the activities, how to develop each of the building blocks - each of the elements of analysis and design , the suggested template, and the format, as well as 'how-to' techniques to discover and leverage customer values especially ones that are non-obvious and intangible while extremely critical for the customer acceptance. 

This methodology does not require a strong background or deep expertise in business theories. E.g., it does not require business certifications, such as Lean or Agile Certifications. It offers a model that a person or a team can follow and execute step by step successfully,  provided that they know & understand their customers and their industry well.

"You don't have to be a chef or finish a culinary school to follow recipes to make great & delicious food"